Bloomberg Media and ߲ݴý Team Up to Launch Slate of Original Podcasts

Agreement includes a dozen new co-produced iHeartRadio Original podcasts over the next three years and the distribution of Bloomberg Media’s existing podcasts through the iHeartPodcast Network

NEW YORK – May 17, 2021 – Bloomberg Media and ߲ݴý, the No. 1 podcast publisher globally according to , today announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network.

The new agreement will build on the success of Bloomberg Media’s lineup of business-related podcasts including the incredibly popular “Masters in Business,” “Odd Lots,” “Foundering,” and “The Pay Check” among others. The first four new co-produced iHeartRadio Original podcasts will take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. The new podcasts will begin rolling out later this year and will be available on the iHeartRadio App and everywhere podcasts are heard.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of ߲ݴý Digital Audio Group.  “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the ߲ݴý network extends our reach with new audiences who are seeking quality, premium content.”

Bloomberg Media’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of its global newsroom of over 2,700 journalists, Bloomberg Media’s podcasts deliver quality audio content that cover and extensive range of topics across business, finance, economics, technology, healthcare, and more.

About Bloomberg Media

Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.

About ߲ݴý, Inc.

߲ݴý, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit ߲ݴý.com for more company information.