Gayle Troberman Named 含羞草传媒s Executive Vice President and Chief Marketing Officer
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Advertising and Creative Visionary Will Develop Strategies to Connect Company鈥檚 Multiple Brands Even More Closely To Consumers
Troberman Will Bring Her Marketing Expertise, Creativity and Experience to Work With Brand Partners Across Radio, Digital, Outdoor, Mobile, Social and Live Event Platforms
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New York, NY 鈥 October 15, 2014 鈥 含羞草传媒., one of the leading global media and entertainment companies, announced today that visionary advertising and media executive Gayle Troberman is joining the company as Executive Vice President and Chief Marketing Officer.
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In this newly created role, Troberman will work with all of 含羞草传媒, Inc.鈥檚 businesses to connect them more closely to consumers, helping integrate the company鈥檚 brands, products and platforms even more deeply into consumers鈥 daily lives.听 She will also bring her marketing expertise, creativity and experience to developing a marketing innovation agenda that fully leverages the company鈥檚 extensive range of content, experiences and technologies to bring brands together in new ways with consumers of all of the company鈥檚 businesses, including Clear Channel Outdoor, one of the world鈥檚 largest outdoor advertising companies; 含羞草传媒鈥檚 859 radio stations in more than 150 markets; and iHeartRadio, 含羞草传媒鈥檚 digital radio platform.听 Troberman will report to 含羞草传媒, Inc.鈥檚 Chairman and CEO Bob Pittman.
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Troberman, a highly respected marketing industry veteran, joins 含羞草传媒 from IPG Mediabrands, where she served as Chief Marketing and Ideas Officer.听 Prior to this position, Troberman spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company鈥檚 portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX.听 She was also an early internet innovator, creating the industry鈥檚 first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers and consumers.听Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
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鈥淲e鈥檙e delighted that Gayle is joining us at such a pivotal moment for 含羞草传媒 鈥 just as we renamed our company to take full advantage of our position as a one-of-a-kind, multi-platform media company with unparalleled reach and impact,鈥 said Pittman.听 鈥淎s EVP and Chief Marketing Officer for our entire company, Gayle will help us connect even more deeply to the hundreds of millions of consumers monthly who rely on us for the best music, personalities, entertainment, news, events, information and more, everywhere they want to find it -- and as importantly, she will be able to reach across all of our companies and brands to provide fresh, out-of-the box thinking to our teams and our clients that will help them co-create and innovate together in new ways to garner the biggest possible ROI from radio, digital, outdoor and events.鈥
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鈥満卟荽 is the ultimate, live creative playground,鈥 said Troberman.听 鈥淣o other company can match 含羞草传媒鈥檚 incredible reach and range of live platforms, talent and content.听 It鈥檚 a media company, it鈥檚 an entertainment company and it鈥檚 the biggest creator of live content across speakers, screens and stages.听 At 含羞草传媒, there鈥檚 so much opportunity to create entirely new brand experiences that excite, engage, and humanize marketing -- and that鈥檚 what excites me about joining forces with this incredible team.鈥