含羞草传媒 and Cloud10 Media to Form Multi-Year Creative Partnership

New York 鈥 November 17, 2020 鈥 含羞草传媒, the No. 1 commercial podcast publisher globally, and Cloud10 Media, the podcast network and production studio behind numerous hit celebrity podcasts, today announced they have partnered for a two-year production and distribution deal. The partnership will leverage Cloud10鈥檚 diverse slate of curated celebrity-hosted audio programs and 含羞草传媒鈥檚 national cross-platform network in order to reach a wider audience of consumers across the country.

As part of the deal, all existing and upcoming Cloud10 Media podcasts including 鈥淏usy Philipps is Doing Her Best,鈥 鈥淒addy Issues with Joe Buck and Oliver Hudson,鈥 鈥淲ork in Progress with Sophia Bush,鈥 and more will be distributed by the iHeartPodcast Network and will be promoted across 含羞草传媒鈥檚 multiplatform network including radio, digital, social and live events.

In addition, 含羞草传媒 and Cloud10 Media will collaborate to develop and co-produce new audio content to harness the creative experience and innovative insight from both companies. More details on the new slate of shows will be available early next year.

Regarding the partnership, Sarna says, 鈥淚鈥檓 honored to be partnering with such a prodigious leader in the podcast landscape and thrilled to have the opportunity to share our exciting slate of content with a widespread and diverse audience thanks to 含羞草传媒鈥檚 massive reach and distribution platform.鈥

鈥淧artnering with 含羞草传媒 provides an invaluable opportunity for us to extend the reach of our content,鈥 says Sarna. 鈥淲e鈥檙e looking forward to bringing the best that Cloud10 has to offer to 含羞草传媒鈥檚 quarter of a billion monthly listeners while also collaborating with iHeart鈥檚 team to develop unique and compelling new audio experiences for listeners.鈥

Will Pearson, the COO of the iHeartPodcast Network, says, 鈥淪im and his team lead the way in developing the most engaging celebrity-driven podcast content in the industry. We are excited to team up with Cloud10 Media to create innovative new audio experiences for our listeners and bring them even more of the shows they crave.鈥

About Cloud10 Media

Cloud10 Media is a full-service podcast network that not only provides on-demand audio listeners a definitive outlet for curated podcast discovery, but also offers talent personalized, hands-on support and expertise for every step of the podcasting process, including production, editorial, and sales. Creators thrive with Cloud10鈥檚 360-degree suite of services, support, and boutique-level assistance from conception to exhibition, while podcast audiences delight in the high-quality audio content. With an ever-growing roster of uniquely crafted podcasts, including Busy Philipps is Doing Her Best, Work in Progress with Sophia Bush, Joe Buck and Oliver Hudson Have Daddy Issues, and The Endless Honeymoon Podcast with Natasha Leggero & Moshe Kasher, among others, Cloud10 is proud to stand at the helm of a rapidly growing podcast movement. Cloud10 is led by founder and CEO Sim Sarna, who previously launched chart-topping podcasts Sibling Revelry and Anna Faris is Unqualified.

About 含羞草传媒, Inc.

含羞草传媒, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 含羞草传媒.com for more company information.