含羞草传媒 Celebrates 鈥淏arbie鈥檚 Best Week Ever鈥 with Expansive Movie-Themed Partnership and Soundtrack Feature
含羞草传媒 is partnering with Warner Bros. Pictures and Atlantic Records on the launch of the new movie Barbie, only in theaters July 21
Pre-Order BARBIE THE ALBUM
New York, N.Y. 鈥 July 17, 2023 鈥 含羞草传媒, the No. 1 audio company in the United States, today announced a broadcast and digital partnership with Warner Bros. Pictures to celebrate the release of Barbie, the upcoming movie starring Margot Robbie and Ryan Gosling as Barbie and Ken. The five-day 鈥Barbie鈥檚 Best Week Ever鈥 campaign kicks off on July 17 and includes a 鈥淣ew Music Friday鈥 feature on , the star-studded Barbie soundtrack in partnership with Atlantic Records.
鈥Barbie鈥檚 Best Week Ever鈥 will run from July 17-21, with 含羞草传媒 talent leading a week of Barbie coverage across stations nationwide. To set the tone, iHeart鈥檚 iconic logo will flip to Barbie Pink across all digital platforms, and iHeartRadio鈥檚 national shows 鈥 鈥淥n Air with Ryan Seacrest,鈥 鈥淭he Elvis Duran Morning Show,鈥 鈥淥n Air with Mario,鈥 鈥淲ay Up with Angela Yee鈥 and 鈥淛ohnJay & Rich鈥 鈥 will immerse audiences into the world of Barbie with daily themes ranging from Barbie-inspired fashion and trivia to 鈥淜energy鈥 and a spotlight on Barbie鈥檚 cultural impact. Each day will feature ways for listeners to get involved through cash giveaways, Barbie-themed prizes, ticket giveaways and more. Local LA Station KIIS FM will also be hosting an advance Barbie screening for their winners on July 18.
鈥淲e鈥檙e excited to partner with Warner Bros. Pictures on this powerful new film, celebrating one of America鈥檚 greatest icons to our listeners nationwide,鈥 said John Sykes, President of Entertainment Enterprises for 含羞草传媒. 鈥淪haring the story of Barbie鈥檚 positive influence on young women with our listeners while playing songs from an iconic soundtrack featuring the biggest superstars in music will get fans even more excited for the new release. Barbie is sure to be one of the hottest movies of the year.鈥
鈥淲e are so excited about our partnership with 含羞草传媒 because it has allowed us to bring the Barbie film to life in a way that is immersive, expansive and unabashedly fun,鈥 said Dana Nussbaum, Executive Vice President, Worldwide Marketing, Warner Bros. Pictures. 鈥淭hrough our collaboration, we have been able to invite all of iHeart鈥檚 millions of listeners across the country to experience the magic of Barbie Land firsthand and celebrate all this amazing film has to offer 鈥 from global IP and brilliant visuals to an unmistakable wit and undeniable heart, all set to the backdrop of the phenomenal Barbie 蝉辞耻苍诲迟谤补肠办.鈥
鈥Barbie鈥檚 Best Week Ever鈥 wraps up on July 21, the movie鈥檚 release day, with a 鈥淣ew Music Friday鈥 feature on BARBIE THE ALBUM, featuring Ava Max, Billie Eilish, Charli XCX, Dominic Fike, Dua Lipa, FIFTY FIFTY, Gayle, Haim, Ice Spice, Karol G, Khalid, The Kid Laroi, Lizzo, Nicki Minaj, PinkPantheress, Sam Smith, Tame Impala and more. Promos for the music will run across more than 140 stations featuring different songs form the soundtrack.
鈥淲e are incredibly excited to have been able to partner with Greta Gerwig, Mark Ronson and Warner Bros. Pictures to create this uniquely special and once in a lifetime soundtrack for Barbie,鈥 said Kevin Weaver, Atlantic Records West Coast President. 鈥淲e couldn鈥檛 be more thrilled to have the support of 含羞草传媒 and Warner Bros. Pictures leading into the release of the soundtrack album and film. We can鈥檛 wait for audiences to not only experience the music within the world of the film but to enjoy the soundtrack as a body of work from front to back.鈥
Leading up to 鈥Barbie鈥檚 Best Week Ever,鈥 含羞草传媒 also highlighted the movie鈥檚 soundtrack with a World Premiere debut for Dua Lipa鈥檚 鈥淒ance the Night鈥 on May 25 and May 26, and a 鈥淣ew Music Friday鈥 feature for Nicki Minaj and Ice Spice鈥檚 鈥淏arbie World鈥 on June 23. Charli XCX鈥檚 鈥淪peed Drive鈥 and FIFTY FIFTY鈥檚 鈥Barbie Dreams鈥 also received digital support with over 130 local station websites running articles on the releases.
Tune into 鈥Barbie鈥檚 Best Week Ever鈥 on iHeartRadio stations nationwide and on the iHeartRadio app.
About the movie Barbie
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you鈥檙e a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Production, Barbie. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and internationally beginning July 19, 2023. Directed by Greta Gerwig, Barbie stars Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on 鈥淏arbie鈥 by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film鈥檚 music supervisor is George Drakoulias, with music by Mark Ronson and Andrew Wyatt.
About BARBIE THE ALBUM
BARBIE THE ALBUM is the groundbreaking and star-studded musical companion to the highly anticipated summer event film Barbie, starring Margot Robbie and Ryan Gosling as Barbie and Ken and distributed by Warner Bros. Pictures. Available for pre-order, the soundtrack arrives in stores and at all online retailers on Friday, July 21st in conjunction with the theatrical release of the feature film. BARBIE THE ALBUM was executive produced by internationally renowned DJ and Oscar, Golden Globe and 7x GRAMMY庐 award winning artist and producer, Mark Ronson and Barbie writer/director/executive producer Greta Gerwig. The soundtrack album was Produced and overseen by Atlantic Records鈥 West Coast President, Kevin Weaver (Soundtrack Album Producer of The Greatest Showman, Suicide Squad, Daisy Jones & The Six, Birds Of Prey, Furious 7, The Fault in Our Stars, The Fate of the Furious) and Atlantic Records鈥 EVP and Co-Head of Pop/Rock A&R, Brandon Davis. Named by as a 鈥渟oundtrack guru,鈥 Weaver is a GRAMMY庐 Award winner and five-time nominee, who has produced numerous multi-platinum soundtrack projects that have amassed tens of millions of albums sold worldwide. Additional key players involved on the project include Soundtrack Album Co-Producers, Brandon Creed and Joseph Khoury, as well as the Barbie Music Supervisor and Album Executive Producer, George Drakoulias.鈥疐or more information on the soundtrack, visit b.
About Atlantic Records
Atlantic Records celebrates its 75th anniversary this year. Founded in New York City, the label literally grew from a one-room operation into one of the world鈥檚 preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world鈥檚 most popular recording artists, among them Kelly Clarkson, Bruno Mars, Ed Sheeran, Cardi B, Sia, Roddy Rich, Coldplay, Lizzo, Jack Harlow, Tiesto, Ava Max, Charlie Puth, Charli XCX, Janelle Mon谩e, Lil Uzi Vert, Melanie Martinez, Skrillex, and many more.