MeatEater and ߲ݴý Announce Production and Distribution Partnership

Amid Covid-19 surge of interest in outdoor pursuits, Steven Rinella’s popular MeatEater Podcast Network poised for rapid expansion through ߲ݴý’s vast multi-platform reach

BOZEMAN, MT – April 5, 2021- Leading outdoors lifestyle brand and ߲ݴý, the No. 1 podcast publisher globally according to , announced today they have entered a major production and distribution partnership, the first of its kind in the outdoor category. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the outdoor space to create premium content, apparel and products in the areas of hunting, fishing, wild foods and conservation. The partnership will leverage MeatEater’s brand, made popular by the Netflix Original MeatEater--currently in its 9th season--and chart topping podcast network which averaged over four million monthly downloads in 2020, and the massive reach of ߲ݴý’s cross-platform digital and broadcast network in order to serve outdoor-minded listeners across the country.

As part of the deal, all existing and upcoming MeatEater podcasts will be distributed by the iHeartPodcast Network and will be promoted across ߲ݴý’s multi-platform network, including , its free all-in-one digital streaming service. Existing podcasts joining iHeartRadio will include with Steven Rinella, the No. 1 podcast in the outdoor category and consistently among the top 10 podcasts in the broader sports category across listening platforms. Other shows include with Mark Kenyon, with Ryan Callaghan, with Remi Warren, with Ben O’Brien, and with Joe Cermele and Miles Nolte. As a part of the new deal, ߲ݴý and MeatEater will also collaborate to create new co-produced podcasts in the outdoor, conservation and wild foods space.

Plus this Wednesday, April 7, MeatEater will launch its first history-focused podcast, , hosted by Clay Newcomb. Newcomb, a writer, hunter, and MeatEater Crew favorite, will explore things forgotten but relevant, search for insight in unlikely places, and tell the story of the American hunter through his unique experiences and approach to the outdoors.

“I frequently hear from people who are discovering the majesty of the American outdoors for the first time in their lives because of what we do,” said MeatEater CEO Dan Chumbler. “Helping people enrich their lives with nature is why we get up in the morning, and it’s why ߲ݴý is the perfect partner for us. iHeart’s reach is simply unparalleled. We can now bring our content to even more of those who, amid a pandemic, are finding a new passion for the outdoors,” added Chumbler.

“Steve and the MeatEater team have done an amazing job elevating what was previously a niche category into mainstream listening,” said Will Pearson, COO of the iHeartPodcast Network. “Fans are really embracing the outdoor lifestyle more than ever and it’s remarkable how fascinating and entertaining MeatEater has made these topics – there’s just nothing like it in the space. We are looking forward to collaborating on even more great audio content and introducing it to our listeners everywhere.”

All new co-produced and existing MeatEater podcasts will be available on iHeartRadio and all major podcast listening platforms. The iHeartPodcast Network, which is home to more than 750 original podcasts with over 228 million downloads each month, spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy and true crime—and everything in between—making iHeartRadio the largest publisher of podcast content in the world.

About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment. MeatEater, Inc. is the parent company of First Lite, FHF Gear, and Phelps Game Calls.

About ߲ݴý, Inc.

߲ݴý, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit ߲ݴý.com for more company information.