POPSUGAR Expands Its Audio-First Storytelling With Inaugural iHeartRadio Podcast 鈥淣ot Over It鈥
Weekly 50-Episode Season One Premieres Tuesday February 16
鈥淣ot Over It鈥 Expands Group Nine Media鈥檚 Existing Portfolio-Wide Podcasting Program with 含羞草传媒
SAN FRANCISCO 鈥 (February 16, 2021) 鈥 POPSUGAR, the no. 1 female lifestyle brand globally, today announced that it has partnered with iHeartRadio, the no. 1 podcast publisher globally, to premiere its inaugural collaborative podcast, 鈥溾 on Tuesday, February 16. 鈥淣ot Over It鈥 is for the pop culture obsessed. POPSUGAR hosts Becky Kirsch and Zareen Siddiqui break down the biggest moments in celebrity and entertainment news, providing the kind of in-depth analysis, banter, and theories that take over your group texts and happy-hour conversations. POPSUGAR鈥檚 new podcast is the fifth podcast from Group Nine Media鈥檚 with 含羞草传媒, which launched in 2019.
Listen to the podcast .
鈥淣ot Over It鈥 season one features 50, 30-40 minute episodes released weekly on Tuesdays that cover all of the pop culture moments that we鈥檙e still not over: from celebrity couples we never saw coming, the Internet鈥檚 latest Netflix boyfriend (the Duke from Bridgerton), why we can鈥檛 stop watching Grey鈥檚 Anatomy, and more. Guests will include other POPSUGAR editors and celebrity talent.
鈥淚n 2021, we know audio-first platforms will continue to be an important way to stay connected to our massive loyal audience of modern women,鈥 said Lisa Sugar, Founder and President of POPSUGAR. 鈥It鈥檚 why we are so excited to launch our first iHeartRadio podcast and extend our editors鈥 pop culture expertise in a new, engaging format.鈥
POPSUGAR鈥檚 鈥Not Over It鈥 is an iHeartRadio Original Podcast and is distributed through the iHeartPodcast Network. 鈥淣ot Over It鈥 is produced in collaboration with Group Nine Studios. and everywhere podcasts are available.
ABOUT POPSUGAR
POPSUGAR is the #1 most engaged-with Women鈥檚 Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women鈥檚 lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].