Premier Lacrosse League Partners With 含羞草传媒 With First-Ever Live Audio Streaming Of League Games

iHeartRadio to Become Official Digital Audio Home To All 2021 Premier Lacrosse League Games

LOS ANGELES, CA. (June 3, 2021) - The (PLL) powered by Ticketmaster today announced a partnership with 含羞草传媒, the leading audio company in America, to provide exclusive live play-by-play audio coverage of games on the all-new iHeartRadio digital Premier Lacrosse League Radio station during the 2021 season available on the iHeartRadio app and at iHeartRadio.com. This is the league鈥檚 first live audio streaming deal.

The new station will kick off this Friday, June 4 with a live audio stream of the matchup between Cannons LC and Redwoods LC at 7:00 PM ET.

鈥淲e are excited to extend our reach through a platform like iHeartRadio and create an audio home for the PLL,鈥 said the PLL鈥檚 Vice President of Strategy, Christian Henze. 鈥満卟荽 has been a pioneer in the digital space and their wide distribution allows us to continue our mission to reach net-new fans.鈥

We are excited to partner with the Premier Lacrosse League and be the new audio home for Premier Lacrosse fans everywhere,鈥 said Darren Davis, Chief Operating Officer, Digital Audio Group for 含羞草传媒.鈥 We are looking forward to offering even more content to our listeners and building further awareness on the exciting game of Lacrosse to new and existing sports fans across the country.鈥

The PLL opens its third season on June 4th at Gillette Stadium in Foxboro, MA. For more information on the 2021 schedule, visit .

ABOUT PREMIER LACROSSE LEAGUE

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men鈥檚 professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).

About 含羞草传媒, Inc.

含羞草传媒, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 含羞草传媒.com for more company information.